So critical is a logo that it is worth spending the time getting it right. It won’t just be on your website but your stationery, marketing, business cards, emails, etc.
Logo Concept Options
If you have a strong idea of what you would like then the process is easier but we still make sure we’ve looked at every detail to get it right.
Standard logos start with one core concept, usually developing an idea you’ve had, though with unlimited revisions to get it right.
Custom Logos start with three concepts, each is different enough to allow you to choose. They also have unlimited options but it can be harder to choose!
You’ll also need a simpler version of your logo which is square, this is for social media but also other places like the top of your website.
What you’ll get
A high resolution version of the final logo in print-ready PDF, various sizes in JPG and PNG formats plus the original artwork file (which another designer could use).
Rescue our logo!
Sometimes you have a logo but maybe don’t have a high resolution file or the right fonts. Don’t worry it can be saved by effectively doing digital tracing and having our designers use their keen eye to match the font as closely as possible.
Brand Identity
Building a brand goes much further than a logo, it’s more about a voice and ethos, but it starts simply with consistency. Using the same fonts, the same spacing, colours, and having control of how your brand appears elsewhere.
So often when we make a logo a Logo usage instruction sheet is created. This is a simple PDF that can go to others, showing how your branding can (and can’t) be used in a promotion, on their website or materials, etc.
After your logo, get your business cards designed or move onto your website. A little work on a marketing strategy and your target audience will start becoming aware of your brand.
